Collaborators:
Sebastien Theroux // Riley Meek
Elliot Erwin // Autumn Morowitz
August 2022 - 2025
Ferrari makes another spectacular return to the Concours d'Elegance during Monterey Car Week. For the fourth consecutive year, we got to bring this event to life. Focusing on Ferrari's iconic moments that define their history emphasizing the brand's rich heritage at a pivotal cultural movement.
Every detail was meticulously designed to exceed Ferrari's standards. Guests enjoyed exclusive hospitality, including evening receptions, live musical performances, viewing parties, a parade of iconic Ferraris, and a VIP dinner curated by visionary chef Michele Casadei Massari. The week concluded with Concorso Ferrari, showcasing vehicles from Ferrari’s road and racing history.